Christian Hill

Christian brings a unique blend of storytelling, marketing, strategic communications, and community engagement to his role as Senior Vice President, Chief Marketing and Public Affairs Officer. After a successful 14-year career in healthcare communications, public relations, and philanthropy, he joined the credit union movement in 2025 with a passion for connecting people, organizations, and communities.

Before transitioning into leadership roles in health care and financial services, Christian pursued his lifelong dream of becoming a sportscaster after graduating from UCLA in 1990. His broadcasting career took him from Los Angeles to the Bay Area and Sacramento, covering professional sports teams including the Lakers, Dodgers, Kings, Warriors, Raiders, 49ers, and Giants. Along the way, he interviewed some of the biggest names in sports, including Magic Johnson, Wayne Gretzky, Tommy Lasorda, Steve Young, and Al Davis.

Today, Christian leads Coast Central’s marketing, communications, community relations, and public affairs efforts. His focus is to help ensure members recognize Coast Central as a trusted financial partner dedicated to helping them achieve their goals. Drawing on his extensive background in philanthropy, he is equally committed to strengthening the credit union’s role as a community leader and supporter of nonprofit organizations throughout the region.

One of Christian’s first broadcast jobs brought him to Eureka, where he met his wife, Sally, a sixth-generation Humboldt County native. They have been married for more than 25 years and together have raised three children together. Outside of work, Christian enjoys golfing and traveling with his family.