Fred Moore

Fred Moore is President and Chief Executive Officer of Coast Central Credit Union, the North Coast’s largest financial institution. A fifth-generation Humboldt County native, Fred has spent more than 30 years serving community-based financial institutions and helping strengthen the economic vitality of the region he proudly calls home.

Before becoming President and CEO, Fred served as Coast Central’s Executive Vice President and Chief Financial Officer, helping guide the organization through major operational, financial, and technology initiatives. Prior to joining Coast Central, he served as the Founding Chief Financial Officer of Redwood Capital Bank and Redwood Capital Bancorp, helping launch the institution in 2004 and guiding its financial strategy through its startup, growth, and multiple economic cycles.

Fred is also an entrepreneur. He founded Humboldt Craft Spirits, Eureka’s first licensed distillery, which he and his wife, Jackie, built into a locally respected brand before selling the business in 2022. Earlier in his career, Fred was an actively licensed Certified Public Accountant for more than 30 years. He now maintains inactive CPA status, having transitioned fully into executive leadership, governance, and strategic planning.

As President and CEO, Fred is focused on developing future leaders, embracing innovation, and ensuring Coast Central remains a strong, relevant, and trusted financial partner for generations to come. He is passionate about the credit union philosophy of people helping people and believes deeply in leaving the organization stronger for future generations.

Fred earned his degree from Humboldt State University, now Cal Poly Humboldt, and is a graduate of the Graduate School of Banking at the University of Wisconsin-Madison, where he completed the school’s rigorous three-year resident executive leadership program for senior financial institution leaders.

Fred and his wife Jackie have been married for 32 years. Jackie is also a fifth-generation Humboldt County native, and together they have deep roots in the North Coast community. They are proud parents of two daughters and grandparents to one granddaughter.

Outside of work, Fred enjoys spending time with family and friends, exploring California wine country, traveling, attending San Francisco Giants games, barbecuing, and camping in Humboldt, Del Norte, and Trinity Counties.