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Coast Central Promotes Ashley Bott


Coast Central Credit Union announced that Ashley Bott has been promoted to Manager, Specialty Member Services (previously known as Risk Management).

Ashley is responsible for the oversight and direction of all activities related to Coast Central’s cannabis-related pilot program, including its team of six employees, member accounts, vendor relations, and adherence to strict policies and procedures related to these services.

Ashley joined Coast Central in 2015 as a Member Services Representative at our Bayshore Mall location, going on to serve as New Accounts Representative and later promoted to Supervisor.  In 2021, she joined the Operations team for a year, and then acted as Interim Manager at our Eureka Downtown location before accepting her current position.

In her seven years with Coast Central, Ashley has served in managerial roles for five, and brings vast knowledge and expertise in a variety of areas including new accounts, operations, compliance, auditing, policy writing, employee development, and more.  Ashley was named a CCCU Employee of the Month in 2021 and in 2019 from a team of 250 employees.

A Humboldt County native, Ashley has been involved in local agriculture as an integral part of her grandparents’ cattle ranch operations in Kneeland.  She is a graduate of Eureka High School and Aranasgymnasiet in Sweden, following a stint as a Rotary exchange student. She has been active in her community, participating in trash pick-ups and Eureka Chamber of Commerce events.

Ashley’s commitment to outstanding quality service will be an exceptional asset to her new role, and we congratulate her on her many accomplishments.  Ashley can be reached at (707) 445-8801 x 1541 or via email at

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